Video Marketing and SEO

Video marketing is a proven method of attracting and directing traffic to a website. Many video marketing strategies failed through the years because some video marketers are more concerned with popularity and aesthetics than on their real goal as marketers.
Making your video attractive to viewers
How-to videos
Just like in blogging, How-To and tutorial videos are big attention-grabbers. People view marketing videos not only for leisure but also for learning. Though injecting entertainment can help attract newbies and rookies, it would be best to focus on your video’s content.
Storytelling with a twist
Using plain storytelling to impart your success story to viewers makes for a boring video. There’s nothing wrong about inspiring people about your story, but putting an SEO or marketing spin to your story would be a big help. Don’t just tell them how you became an SEO expert; show them how you did it.
Production value
The video’s production value and setting isn’t really an important factor in marketing videos, but you still have to be mindful about the visual details of your video. Just make the backdrop relevant, simple, and attractive. An SEO video shot in a chainsaw factory may grab attention, but provides more of a distraction than positive attention.
Marketing the Video
Include keywords in your video title
Nothing beats putting your keywords in your video’s title. Search engines treat your video title as part of your content. Through this simple step, your video gains a bigger chance of being indexed by search engines.
Create a video description
Descriptions are considered as content, too. Just describe your video using the right keywords. If you want, you can put a transcription of the video in the description. Be creative; what’s important is that you use keyword-optimized content.
Include your website URL in your video
Mention or post your website URL at the beginning and at the end of your video. This will help people remember your site URL. In addition, you can directly promote your website URL in your video.

Video promotion
Write a separate article about your video on your blog. Expand the video through your words and do not forget to include the video on your posts. Comments will help you expound on some ideas on your video. If you’re into guest blogging, include the video in your guest posts, if allowed by the moderator. If the moderator does not allow it, just mention your video on your guest post. One great way to promote your video is through Facebook and Twitter; just drop your video link and add a description about it. Don’t forget to use keywords in the description!

Warner writes about SEO, Blogging, and Web Development, enjoys learning and discovering everything new, and works for Endless Rise, who provides SEO services to SEO Resellers exclusively. You can become an seo reseller today.