The Key to Successful SEO Reselling Partnership

SEO providers seek SEO Resellers for different reasons. Majority thinks that having a reseller speeds up their expansion and growth, and some believe that it reduces workload. These reasons are indeed true; nobody said that having resellers in a team is bad for an SEO company.

Resellers are partners. Once you let them into your company, they automatically turn into business partner; they are members of your team, a big part of your business strategy.

The reason why several reseller-provider relationships have dissolved over the years—including the huge number of SEO companies that closed down over the last three years— is mere corporate misunderstanding. Company owners treat their resellers as plain vendors, as expendable elements of the company. Truly, resellers should know at least all the company’s SEO process for them to utilize their position as company’s direct intermediaries. Once they know all the companies strategies, processes, and methods, they will effectively function according to their purpose. Delivering a service without full knowledge of what you sell and who’s behind will be hard for any salesman; it’s like selling a new product without having it tested first.

Relationship and communication is the key to a successful SEO Reselling partnership. Make it or break it; trust them or ruin your company

In a company owner’s point of view, sharing your company secrets—or at least on the optimization part—is a risk. Trusting new colleagues and partners can be deadly if mishandled. Yet owners have to understand that no business runs without recognizing risks, and no thriving business has reached success without knowing, understanding, and taking ‘risks’.

Once you take in an SEO reseller, you cannot just kick them out when you’ve grown tired of them. As a provider, nurturing and guiding them along the optimization process is a responsibility; it is part of establishing a professional relationship with them. SEO alone is a process for both the provider and reseller.

A partnership without trust is not a partnership at all

In simple terms, just like any businesses out there, every partnership is enveloped in trust, or should be wrapped and lead by it. The reseller should trust their providers along the orientation and optimization process, and the provider should trust their reseller along the reselling process.

The inception of Private Label SEO changed the relationship between both parties. Through this written and formal agreement, the provider is prohibited from contacting, communicating, or performing any business transactions with the reseller’s clients unless approved by the reseller. This gives the reseller guaranteed ownership of all his clients in all aspects.


Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise who provides private label SEO reseller services to to many companies with their large in house staff. You can become an SEO reseller today and have an SEO company without doing all the work yourself.