Reviving Old Blog Content

Blogs are great tools to immortalize and save your original content. However, along the blogging process, there are times when great gems are covered by newer posts, leaving the content hidden from blog visitors’ sight.
For some bloggers, reviving old posts is a taboo. Some blog owners have this strong belief of giving their readers freedom to explore their blogs. These are the lurker-type bloggers, who blog simply for fun and pleasure. However, for SEO-concerned bloggers, for those who want investment and rankings more than readers and online popularity, reviving posts is a different story.

SEO has forced many Internet marketers to adhere to the rules and algorithms of search engines. Since SEO relies mainly on search engines’ terms, bloggers and online businesses owners have no choice but to follow these regulations. Doing so is their only way of getting noticed, in the absence of popularity.

A blogging dilemma: having nothing to write about
Through SEO, most website owners live by search engines’ laws. Nowadays, bloggers have become overly concerned about their content because of search engine optimization. Aiming to write unique and appealing posts on a regular basis, bloggers are forced to regularly come up with fresh content to catch the attention of readers and search engines. This daily requirement can lead to pressure, burnout, and writer’s block. In such cases, many bloggers resort to the option of reviving their old posts, in order to come up with content for their blogs.

Reviving old blog posts
Reviving old posts can be done through three ways: rewriting, reposting, and by putting a link to an old post on a new post.
If you have an established readership, playing with your old posts is easier. It becomes less challenging for you to convey a message, stress a point, and retackle old issues. Having loyal blog readers will allow you to do things with freedom, without the need to explain your actions.

Reposting and rewriting
Reposting old posts is one of the main causes of declines in ranking. Reposting the same old content will confuse search engines, making crawling and indexing more difficult for their spiders. On the other hand, rewriting takes extra time and effort, because reinterpreting an existing article is an arduous and meticulous task.

Deep linking
In deep linking, a link to a specific webpage is inserted into the blog post. Deep linking is the perfect way of reviving your old blog entries. It doesn’t negatively affect your website’s ranking and takes no time at all. Adding links to relevant new posts expands readers’ idea on a certain post, making deep linking a powerful way of conveying ideas to readers.

Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise as a professional writer. Endless Rise provides SEO services to SEO Resellers You can become an SEO Reseller today.