On Originality

Last month, I saw a popular toy company owner crying on a third-rate Australian morning TV show. He even blatantly announced that his tears were tears of pain, for it was too painful for him (and for his worldwide design organization mates) to see the design industry struggling for creativity and originality. Added to this acting feat was the garish display of his charity works in several third-world countries playing in the background through an LED projector. Obviously, the talk show host, who was just doing her job, was not convinced of the mogul’s acting chops. And so were I and the thousands of people watching around the globe.

This is the day of allusion and alteration

If these mass producers would just take themselves out of their gaudy condominiums and force their legs to take them for a walk in a nearby department store, they would realize that the originality they are imposing is impossible. They would see that the entire shelves are all filled with copied designs, or if not, derivative ones. They would also realize that it would take a lifetime for them to see one that is untouched by design from textbooks.

The reality is that all modern marketers today are thieves that steal ideas from the creative thinkers of the past (including this wannabe actor toy mogul). They just alter what already existed, played a little marketing trick on it, and introduce it to the public as new and innovative products. The mass producers who cry in public for originality are just clowns and buffoons. They do not really care about design; they just want a piece of the limelight.

The funny thing is that this crying toy company owner blamed it on the designers that refused to work with him over the past few years. He called these designers arrogant and ‘too’ greedy to share their talents to the world. He said that ‘originality’ is impossible to happen without the help of people like them who have the money and capability to ‘mass produce’ a designer work. He also restated that without them, designers (who hold the key to originality) would just lay unnoticed along with their designs.

To aim for originality is impossible

The days of the Avante Garde are gone. Bauhaus, art nouveau, and other art movements and philosophies are all just part of history textbooks. This is the day of the mass marketers, the day when companies steal ideas from the visionaries and the reformists and claim them as their own.

They say that this decade is the year of originality, the perfect moment to create something new, something that has no trace of the past. This is hypocrisy. It is 2011, and to produce a 100% purely original design is like bringing Oscar Wilde back to life.

Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise as a professional writer. Endless Rise provides SEO services to SEO Resellers Exclusively. You can become an SEO Reseller today. No cost or obligation to find out how you can have an SEO company without doing all the work yourself.