Deus Ex Machina: Saving Your Blog with a Free Template, Really?

Greek tragedians solve their entertainment problems with a simple solution: they put a worthy god as traffic aide to fix the wrecked plot. Moreover, problematic website owners deal with their problems with almost the same thing- they change it with free templates just to have the desired "new look."



Expert online entrepreneurs condemned online business owners for using templates as Greek dramatist criticized seasoned tragedians for overusing deus ex machina



Templates aren’t bad. There are a lot of them that I personally categorize as "cool" and "innovative". However, templates are not the Greek gods to answer our web design problems, and these problems aren’t just simple "wrecked plot" problems; for web design is a core element in Internet marketing. "Take it for granted and you’ll lose it", that is how experts say it. Moreover, we are not a dramatist like Euripides, but rather, online business owners who consider and use artistry for aesthetics and good return on investment.





Templates are for starters



There is nothing wrong with using templates. Even blogging giants WordPress and Blogger offer ready-to-use templates to cater those non-techie business owners. I understand these templates’ goal to provide class or innovative to those who cannot afford to understand what an HTML is, or to those who cannot even grasp the basic idea of CSS.



I’ve also seen several online businesses that still use not-so-new templates and still manage to soar high in rankings, traffic, and sales. However, to be honest, these cases are rare.



Templates are perfect for starters but not for serious business owner like you. They are for fun-bloggers, hobbyists and those who consider blogging as nothing but playtime. If you really want uniqueness and online individuality, better hire a professional web designer.





Web Design is vital



If you understand the significance of branding to any business, you know how web design acts as branding front-liner. It is the most obvious of all your branding techniques, and people judge your business by it.



Your website design is the identity of your business; therefore, choosing unexceptional free templates is like copying other anonymous website on the Web. Free templates are still free templates, and achieving uniqueness through this is simply impossible.



Therefore, going for the deus ex machina solution won’t help you at all— it just drives out customers and attracts critics and haters. Hire a pro web developer instead, sacrifice on one-time professional fees and experience lifetime Web uniqueness.



Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise provides Private Label SEO Reseller Services to many companies with their large in house staff. Closely managed and audited SEO best practices gives resellers an advantage. Offering consultive support and research makes Endless Rise a leader in their industry. No cost or obligation to find out how you can sell SEO services without doing all the work yourself.